Effective Interview Skills


Interviews are about presenting yourself in a positive and confident manner and we have interview skills and tips to help you. Many candidates are often worried that by “overselling” themselves they may appear arrogant and, as a result, they opt for mainstream answers which can sometimes appear fairly vague.

There are a number of interview techniques that you can apply to ensure that you do yourself justice and improve your interview skills to a level that will make you one of the strongest candidates. For some free interview skills and tips continue reading and we’ll tell you 10 crucially important interview skills and tips:

Interview Skills Tip 1. Spend time to know yourself

It may sound corny, but many candidates fail simply because they have not spend any time thinking carefully about what they can offer. Take time to think about your experience, why it would make you an ideal candidate for that post and how you can demonstrate it through concrete examples. Practicing too early can be detrimental to your confidence as you will keep repeating the same mistakes and will get frustrated. Only practice and go through mock interviews once you have gathered your thoughts.

Interview Skills Tip 2. Research the job and your future employers

Your interviewers will want to know whether you are fit to join their company. At an interview, you will find it difficult to demonstrate that you are the best candidate if you don’t know what they are looking for and how the company may fit within your overall career plan. In addition, demonstrating knowledge of the company will ensure that you come across as a motivated individual. Use all the sources available to you, including any information sent to you by the company with the application, the company’s and other websites, their Annual Report & Accounts (which can usually be downloaded from their website – if not, ask them), etc.

Interview Skills Tip 3. Keep your answers between 1.5 and 2 minutes

Lengthy answers do not make the points clearly enough, whilst short answers tend to make too few points. No one will be prepared to listen to you for more than 3 minutes anyway. So as a general rule, ensure that your answers fit within the 1.5 – 2 minutes time frame, with a bit more maybe for answers to some of the more open interview questions (such as “tell me about yourself”).

Interview Skills Tip 4. Structure your answers in 3 or 4 points maximum

In order to make a strong impact with your interview answers, you must ensure that the message is coming out loud and clear. By adopting a 3- or 4-point structure, you will help your interviewers identify the important themes in your answer and they won’t have to work so hard to get the picture. If you have more than 3 or 4 things to say then you should organise the information differently. The human brain cannot take more than 3 or 4 things at a time. Don’t drown your interviewers with information.

Interview Skills Tip 5. Clearly headline each point in your answers

Too many people waffle around a topic without stating clearly what they are trying to say. Once you have derived a clear structure, ensure that each section is headlined by the message that you are trying to convey. For example, if you are being asked a question such as “What are your main strengths?”, you could structure and headline your answer as follows:

  • One of my key strengths is my ability to keep a team motivated, even at difficult times.
  • I am also a very approachable and supportive person.
  • Another one of my strengths is my resilience and hardworking attitude, and particularly my ability to complete projects.

Interview Skills Tip 6. Expand on each point with your personal experience

Simply stating a series of headlines will make your answer sound “cheesy” i.e. no more than a succession of soundbites which have no real impact by themselves. Interviewers do not only want to know your own opinion of yourself, they want you to back up the claims that you make with examples from your experience. If you adopt a 3-point structure over 1.5 to 2 minutes, this gives you on average 30 or 40 seconds per point. You must therefore ensure that you keep your examples to-the-point.

Interview Skills Tip 7. Avoid announcing a structure upfront unless you are absolutely confident

Although it can make you sound very confident and “in control”, it can also be dangerous to announce the structure of your answer upfront. For example: “There are many things that characterize my experience: one is my in-depth experience of project management, one is my ability to manage a team and the last one is my interpersonal skills”.

  • It will force you to have a ready-made structure as soon as the interviewer has finished asking his question. This could be awkward if you haven’t prepared the answer previously
  • You will lose flexibility. As you develop your answer, you may find that you want to introduce something that you had not originally thought about or, on the contrary, that you want to scrap something that does not sound so good after all. If you have announced the structure of your answer upfront, you will not be able to change it half-way through.

Interview Skills Tip 8. Use active verbs and power words to describe yourself

Most candidates, in their fear of overselling themselves, use words which do not reflect their true level of confidence, skills, competence. If you want to make a strong impact you cannot use expressions such as “I was involved in” too often as they reflect a situation in which you played a role rather than the role itself. You should use words and verbs such as: “played a key role in”, “managed”, “elaborated/built on”, “was instrumental in”, “achieved”, “proposed”, “derived”, “proficient/competent in”, “confident in”, etc

Interview Skills Tip 9. When answering questions asking for examples, 

The STAR framework is a well-known (though often neglected) interview technique to answer questions asking for an example, and it is certainly a method which all HR professionals will have trained in and learnt to recognise. It is important that you practice it thoroughly so that you can use it naturally at your interview.

Interview Skills Tip 10. Behaviour and body language

Your body language will give a lot of information to your prospective employers about you. They probably will not be looking at it specifically (unless it is so bad that they can’t miss it!) but they will be subconsciously affected by it throughout the interview. For a comprehensive look at how your body language affects the interviewer’s perception of candidates.

Further Important Tips:

Practice Good Nonverbal Communication

It’s about demonstrating confidence: standing straight, making eye contact and connecting with a firm handshake. That first nonverbal impression can be a great beginning — or quick ending — to your interview.

Dress for the Job or Company

Today’s casual dress codes do not give you permission to dress as “they” do when you interview. It is important to know what to wear to an interview and to be well-groomed. Whether you wear a suit or something less formal depends on the company culture and the position you are seeking. If possible, call to find out about the company dress code before the interview.


From the very beginning of the interview, your interviewer is giving you information, either directly or indirectly. If you are not hearing it, you are missing a major opportunity. Good communication skills include listening and letting the person know you heard what was said. Observe your interviewer, and match that style and pace.

Don’t Talk Too Much

Telling the interviewer more than he needs to know could be a fatal mistake. When you have not prepared ahead of time, you may ramble when answering interview questions, sometimes talking yourself right out of the job. Prepare for the interview by reading through the job posting, matching your skills with the position’s requirements and relating only that information.

Don’t Be Too Familiar

The interview is a professional meeting to talk business. This is not about making a new friend. Your level of familiarity should mimic the interviewer’s demeanor. It is important to bring energy and enthusiasm to the interview and to ask questions, but do not overstep your place as a candidate looking for a job.

Use Appropriate Language

It’s a given that you should use professional language during the interview. Be aware of any inappropriate slang words or references to age, race, religion, politics or sexual orientation — these topics could send you out the door very quickly.

Don’t Be Over Confident

Attitude plays a key role in your interview success. There is a fine balance between confidence, professionalism and modesty. Even if you’re putting on a performance to demonstrate your ability, overconfidence is as bad, if not worse, as being too reserved.

Take Care to Answer the Questions

When interviewers ask for an example of a time when you did something, they are asking behavioral interview questions, which are designed to elicit a sample of your past behavior. If you fail to relate a specific example, you not only don’t answer the question, but you also miss an opportunity to prove your ability and talk about your skills.

Ask Questions

When asked if they have any questions, most candidates answer, “No.” Wrong answer. Part of knowing how to interview is being ready to ask questions that demonstrate an interest in what goes on in the company. Asking questions also gives you the opportunity to find out if this is the right place for you. The best questions come from listening to what you’re asked during the interview and asking for additional information.

Don’t Appear Desperate

When you interview with the “please, please hire me” approach, you appear desperate and less confident. Reflect the three Cs during the interview: cool, calm and confidence. You know you can do the job; make sure the interviewer believes you can, too.

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